Case Study : JMC College International (Sri Lanka)

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Organizational background  


JMC Jayasekera Management Centre was launched in 1972 with the sole and whole objective of reaching and maintaining the highest levels in the professional education sector. Since that point of time, during the past five decades they have made giant strides and reached milestones surpassing even their expectations so much. So that they are now recognized as a most leading educational Institution producing towering performance results in Sri Lanka.

Digital Tools Usage

👉Office Work Tools

  • Case Management System: A secure cloud-based platform where staff document client interactions, track progress, and store confidential information. This has replaced paper filing systems, allowing for better data analysis and reporting.
  • Microsoft 365 Suite: Used for document creation, collaborative work, and information sharing through SharePoint.
  • Scheduling Software: For appointment management with clients and tracking staff availability.

👉Communication Tools

  • Microsoft Teams: The primary internal communication platform for:
    • Department and team meetings (video conferencing)
    • Quick consultations between colleagues
    • File sharing and collaborative work
    • Announcements from management
  • Email: Used for more formal communications, particularly with external stakeholders and for documentation purposes.
  • WhatsApp Groups: Several informal groups exist for different teams, used for quick communication and building team rapport.

Formal Channels

  • Email for official communications
  • Company official website ( https://www.jmc.lk)
  • Teams for structured meetings and document sharing
  • The organization's intranet for policies, forms, and resources
  • Scheduled video conferences for cross-location meetings

Informal Channels

  • WhatsApp groups for team building and casual communication
  • Teams chat for quick questions and social interaction
  • A private Facebook group for staff social events and celebrations (https://www.facebook.com/jmclkconnect/)
  • Instagram group chats between smaller groups of colleagues

Social Media Rules for Staff

  • Client Confidentiality: Strict prohibition against sharing any identifiable client information on any platform.
  • Professional Boundaries: Staff are not permitted to connect with current clients on personal social media accounts.
  • Staff cannot post privately any educational material or exam papers 
  • All the official videos, lessons and photos must contain school logo. 

    • 👉There are some risks of using social media as a educational institute. Public comments can directly affect to the reputation of the institute. Photos could revel client information.

     How Social Media Changed Working Life Communication

    Social media changed working life communication significantly. Staff can communicate more effectively and share information quickly. Online conferences and online documentation promote remote working. Furthermore, there is an expectation for quicker response than in the pre-social media era. 
    Social media influences organizational culture both formally and informally. Formally, it enhances communication, transparency, and employee engagement through platforms like LinkedIn and Workplace by Meta. It also shapes company policies, brand identity, and leadership visibility. Informally, social media fosters workplace connections, promotes knowledge sharing, and influences employee behavior through trends and discussions. 

    I’ve shared my take—now it’s your turn! Let me know what you think, and let’s learn from each other! 😊 
    🌸By Maneesha Thathsarani 🌸

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