Theme 6 - How to use social media at work place context?

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NEXT – UK Retail Brand










Introduction to NEXT 

NEXT is a leading UK retailer offering clothing, footwear, and home products. With a strong presence in both physical stores and online, NEXT is known for its stylish yet affordable collections and sustainable practices.

Tools Used and Their Functions

  1. ERP System (e.g., SAP) – Manages inventory, sales, and supply chain.

  2. Microsoft Teams & Slack – Internal communication for quick chats, meetings, and collaboration.

  3. Project Management Tools (e.g., Asana) – Tracks projects, tasks, and deadlines.

  4. Social Media Management (e.g., Hootsuite) – Schedules posts across platforms like Instagram and Twitter for marketing.

Formal and Informal Communication

  • Formal: Emails and meetings for updates, reporting, and strategic planning.

  • Informal: Slack for quick, casual communication, idea sharing, and day-to-day coordination.

Social Media Rules and Communication Strategy

  • Brand Representation: Employees must align with company values online.

  • Confidentiality: No sharing of unreleased product details or strategic info.

  • Engagement: Encouraged to share company posts but under guidelines.

Risks of Social Media Usage

  • Reputation: Negative comments on social media can quickly damage brand image.

  • Leaks: Employees must avoid sharing confidential info before product launches.

Impact of Social Media on Communication

  • Real-Time Communication: Tools like Slack help employees collaborate instantly.

  • Customer Engagement: Social media allows NEXT to engage directly with customers, addressing queries and promoting new products.

  • Brand Awareness: Social media helps NEXT boost visibility and interact with a wider audience.

Influence on Organizational Culture

  • Formal Culture: Social media guidelines reinforce professionalism and transparency.

  • Informal Culture: Platforms like Slack foster a sense of community and quick collaboration among employees.





Comments

  1. Maneesha ThathsaraniApril 7, 2025 at 4:27 AM

    Great post. It is interesting to know about various ditital tools.

    ReplyDelete
  2. CesiliaApril 7, 2025 at 6:13 AM

    These were really great examples and I love how you made clear what is informal and what is formal.

    ReplyDelete
  3. Nitesh kumar TharuApril 8, 2025 at 5:49 AM

    Great Information

    ReplyDelete

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